act.now
Making it easy to take action towards social issues
Client: Completed at General Assembly
Role: Lead product designer
Problem
People feel overwhelmed with bad news and social issues — and can often feel powerless to help.Organisers can find it difficult to educate and engage people on complex issues and getting them to take direct action.
Solution
I designed a new platform to allow people to easily take action towards social issues, through bite sized verified information and direct calls to action.A project completed for the General Assembly User Experience course.
Process
This project came about based on my own experiences with social justice issues brought to light through social media. I wanted to explore ways to improve the experience for people who may feel overwhelmed, but want to do more than just like and share.I interviewed 8 people who shared some of their insights as people who either cared about social issues, or had experience in organising for causes.
This uncovered insights and themes around their passions, how they receive news, their feelings, actions and behaviours.
Customers wanted to be able to dig deep into information from verified sources in their own time. They wanted to be able to take easy actions.
Organisers wanted to make their causes simple to understand and and easy to engage with. They wanted to be able to consolidate information in one place.
How might we make it easier for people to directly engage with and take action towards causes and social issues?
The concept: A new microblogging platform that allows users to create and view causes, and take simple action towards them.
- Users can browse or create a page with bite sized information about a topic
- Each page contains direct calls to action (such as donate, write letter or sign petition)
- Links and verified resources are available to learn more
- Each page is optimised for engagement and sharing
A design system and prototypes were created and tested with customers.
Customers found it simple to create causes, share and understand key actions. They found it difficult to discover new campaigns, save and keep track of important issues.
I iterated on the design based on this feedback and arrived at the final prototype.
Next steps
The project was well received by customers and General Assembly.
To continue this idea, I would like to:
Customers found it simple to create causes, share and understand key actions. They found it difficult to discover new campaigns, save and keep track of important issues.
I iterated on the design based on this feedback and arrived at the final prototype.
Next steps
The project was well received by customers and General Assembly.To continue this idea, I would like to:
-
conduct further user testing and research to uncover more insights
-
continue iterating, expanding on pages and functionality
- exploration the addition of key features, including more customisation features for Organisers, and more admin features like analytics and dashboards.
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