https://daryl.work Daryl Prondoso – Product Design and Creative Direction Tue, 26 Nov 2024 02:20:34 +0000 https://daryl.work en https://daryl.work/Product-Design Fri, 13 Sep 2024 00:50:51 +0000 Daryl Prondoso – Product Design and Creative Direction https://daryl.work/Product-Design I’m a Sydney-based product designer and creative director, specialising in transforming complex problems into clear and impactful experiences. ︎︎︎ Product design https://daryl.work/Service-NSW-Notifications Fri, 13 Sep 2024 00:41:21 +0000 Daryl Prondoso – Product Design and Creative Direction https://daryl.work/Service-NSW-Notifications Providing NSW residents with more control over their notifications – and empowering senders to communicate confidently and effectively Role Lead product designer ClientService NSW <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/28b677fbc3b1ee2f32d3aa059a6b5dd840d99d3686685e521c8f22eadebd43f8/notifications---splash.jpg" data-mid="220687635" border="0" src="https://freight.cargo.site/w/1000/i/28b677fbc3b1ee2f32d3aa059a6b5dd840d99d3686685e521c8f22eadebd43f8/notifications---splash.jpg" /> Problem&nbsp; Customers were receiving inconsistent notifications and had little control over what they received. Notification senders lacked strategy, guidelines and tools to confidently send effective notifications. &nbsp; Solution I led a redesign of the&nbsp;inbox and preferences to give customers more control and visibility of their important notifications. This made it easier for customers to know when their vehicle registration was due, or when they were eligible for new benefits. I created guidelines and templates to help senders craft more effective, consistent and meaningful notifications.&nbsp; <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/df6f991de89679b821b8406385925f32f6f487a159ef0a96fe602b1b71075e87/notifications---inbox.jpg" data-mid="220443126" border="0" alt="Reimagined notifications inbox" data-caption="Reimagined notifications inbox" src="https://freight.cargo.site/w/1000/i/df6f991de89679b821b8406385925f32f6f487a159ef0a96fe602b1b71075e87/notifications---inbox.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/338425b8f4ad8d1cf3812150f52a2afbcc3b5074096bb92207fe5dab1e276fb1/notifications---preferences.jpg" data-mid="220443127" border="0" alt="Native notification preferences" data-caption="Native notification preferences" src="https://freight.cargo.site/w/1000/i/338425b8f4ad8d1cf3812150f52a2afbcc3b5074096bb92207fe5dab1e276fb1/notifications---preferences.jpg" /> 🚀 Impact 400K+ customers opt-ins for digital vehicle registration reminders 400% increase in opt-ins and $0.5m saved annually 35% increase in inbox usage 130K archive events 96% customer satisfaction ProcessNotifications can be a useful tool for customers to be informed, to engage or to take action. After remaining untouched for some time we saw an opportunity to improve how Notifications could be delivered to millions of NSW residents from the Service NSW app. To understand more about the customer and their current issues, we completed an audit of the last 4 years of existing research and customer feedback.&nbsp; We also needed to align closely with stakeholders in the notifications team and external agencies. We conducted multiple collaborative workshops to learn about their systems, needs and pain points. For customers, we found:we had a limited understanding of their behaviours and needscustomers couldn’t easily manage or opt-in to notifications customers wanted control and clarity around where they would receive notifications&nbsp;they wanted to receive relevant and timely notifications For senders, we found:a lack of an overall strategy or guidelines, leading to inconsistent experiences for customers limited visibility of capabilities and processesdifficult and time consuming sending process <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3a0f20e8c46d20b81545e0d6b0d440ac061fbb20dbe26e9cb5e01a4dfaede361/notifications---feedback.jpg" data-mid="220557830" border="0" src="https://freight.cargo.site/w/1000/i/3a0f20e8c46d20b81545e0d6b0d440ac061fbb20dbe26e9cb5e01a4dfaede361/notifications---feedback.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/20aaff6c83b751c291ba5c376b552c8f94475bed70c88ff72fa77e0ede755204/notifications---workshop-2.jpg" data-mid="220445703" border="0" src="https://freight.cargo.site/w/1000/i/20aaff6c83b751c291ba5c376b552c8f94475bed70c88ff72fa77e0ede755204/notifications---workshop-2.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a7f739e279bfeabe0f5daa8ca17373578edd4d1dee62f8d039ebe62cd25eba19/notifications---workshop.jpg" data-mid="220445704" border="0" src="https://freight.cargo.site/w/1000/i/a7f739e279bfeabe0f5daa8ca17373578edd4d1dee62f8d039ebe62cd25eba19/notifications---workshop.jpg" /> To gain a deeper understand our customers and their behaviours, feelings and perceptions on notifications, I led the development of two surveys with 100 participants. We found:customers preferred to be contacted by push and email, no more than once a week, as soon as possiblethe most important notifications were safety, time or money sensitivesome of the most important notifications, evoked the most negative emotions Through insights from our discovery and additional workshops, we defined 3 focus areas for ideation. <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a6361d924f65722decc0947b2f17f5b7ec21c63f0ead0f14413562b2c3dab4cf/notifications---survey.jpg" data-mid="220466210" border="0" src="https://freight.cargo.site/w/1000/i/a6361d924f65722decc0947b2f17f5b7ec21c63f0ead0f14413562b2c3dab4cf/notifications---survey.jpg" />How might we empower customers to feel in control over what notifications they receive? Customers had no way to manage their preferences in the app, so I led the design for a new native opt-in experience, and tested it with 6 participants. Research showed that customers wanted to know what notifications they would receive, where it would be sent to, and how often. They wanted granular and high level controls. While we were unable to provide granular channel preferences due to technical limitations, our design was optimized for ease of use and transparency of information. <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/338425b8f4ad8d1cf3812150f52a2afbcc3b5074096bb92207fe5dab1e276fb1/notifications---preferences.jpg" data-mid="220443127" border="0" src="https://freight.cargo.site/w/1000/i/338425b8f4ad8d1cf3812150f52a2afbcc3b5074096bb92207fe5dab1e276fb1/notifications---preferences.jpg" /> To better understand how customers categorise notifications and their mental models, I developed a card sorting activity (both moderated and unmoderated) with 15 participants&nbsp;We found the majority of customers grouped notifications by urgency/importance/action&nbsp;or by&nbsp;theme/topic&nbsp; We gained better understand of what they do with notifications, how they triage and manage them&nbsp; These insights were used to help define the opt-in notification types and a newly designed inbox. <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a09d721d7656f3fe34b9694bfb0a7488d612229eb06e4e3b8198b7e9a5f91977/notifications---card-sort-1.jpg" data-mid="220445551" border="0" src="https://freight.cargo.site/w/1000/i/a09d721d7656f3fe34b9694bfb0a7488d612229eb06e4e3b8198b7e9a5f91977/notifications---card-sort-1.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f6498b21a4c1f979fac93dccfa439efd3d9040d74100d0ad0d9fc581b961c97d/notifications---card-sort-2.jpg" data-mid="220443124" border="0" src="https://freight.cargo.site/w/1000/i/f6498b21a4c1f979fac93dccfa439efd3d9040d74100d0ad0d9fc581b961c97d/notifications---card-sort-2.jpg" /> How might we help customers feel informed, reassured and able to achieve their goals?I led the design for a new inbox and tested this with 6 participants. Research showed that customers wanted more control over their inbox and to easily see what was important and required action. Our design introduced new features like starring, filtering and archiving – giving customers more control and visibility over their important notifications. <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/df6f991de89679b821b8406385925f32f6f487a159ef0a96fe602b1b71075e87/notifications---inbox.jpg" data-mid="220443126" border="0" src="https://freight.cargo.site/w/1000/i/df6f991de89679b821b8406385925f32f6f487a159ef0a96fe602b1b71075e87/notifications---inbox.jpg" /> How might we give customers a consistent and seamless notification experience across multiple channels? Senders needed guidance and information around how to send effective notifications through the app. I developed an experience guide for notification senders. It included: processes on how to sendnotification structure and templatescategorisation of notificationscustomer sentiment towards notificationscontent guidancetechnical capabilities The introduction of this experience guide in conjunction with the notifications team, has helped move towards more consistent notifications, and simpler and more confident sending processes. <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1b80a3114935b2c463dc192067284b1bb65122e19ed301c31a2db7f2e4e749e/notifications---guidelines.jpg" data-mid="220443123" border="0" src="https://freight.cargo.site/w/1000/i/c1b80a3114935b2c463dc192067284b1bb65122e19ed301c31a2db7f2e4e749e/notifications---guidelines.jpg" /> ︎︎︎ More projects&nbsp; &nbsp;&nbsp;︎ Next https://daryl.work/LaunchGood Sat, 14 Sep 2024 00:39:32 +0000 Daryl Prondoso – Product Design and Creative Direction https://daryl.work/LaunchGood Increasing conversion, engagement and intention – Helping a crowdfunding platform smash their fundraising records RoleLead designer ClientLaunchGood Completed atGould Studio <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e14f11b89c4e7c882f3cab773375173c62ab40d2c30e84027683410880d54920/lg-splash.jpg" data-mid="222110617" border="0" src="https://freight.cargo.site/w/1000/i/e14f11b89c4e7c882f3cab773375173c62ab40d2c30e84027683410880d54920/lg-splash.jpg" />Problem Customers want to give charity conveniently and with intention during Ramadan. They found the existing Ramadan Challenge unengaging and difficult to sign up to. Solution I led the redesign of the Ramadan Challenge, a seasonal product where users can donate to worthy causes over 30 days. I designed new pages and features to boost conversion, engagement and donations. I crafted illustrations, social content and marketing material to increase awareness. <img width="1200" height="829" width_o="1200" height_o="829" data-src="https://freight.cargo.site/t/original/i/bd2510d11a7461ec0cadaf66cfb75be45b311c417130a6631073900e644c6978/5f3357a801a1dc13f6214966_GS-LG-Folio-RC20.jpg" data-mid="220691911" border="0" alt="Simplified landing page" data-caption="Simplified landing page" src="https://freight.cargo.site/w/1000/i/bd2510d11a7461ec0cadaf66cfb75be45b311c417130a6631073900e644c6978/5f3357a801a1dc13f6214966_GS-LG-Folio-RC20.jpg" /> <img width="1200" height="829" width_o="1200" height_o="829" data-src="https://freight.cargo.site/t/original/i/0591d416534f2e6e8d9e22cde6006c9304b1880d9f08254cf70f058392df1a54/5f333c3c3a88d8fec6794013_GS-LG-Folio-Pulse2x2.jpg" data-mid="220691905" border="0" alt="Reimagined homepage" data-caption="Reimagined homepage" src="https://freight.cargo.site/w/1000/i/0591d416534f2e6e8d9e22cde6006c9304b1880d9f08254cf70f058392df1a54/5f333c3c3a88d8fec6794013_GS-LG-Folio-Pulse2x2.jpg" /> <img width="1200" height="829" width_o="1200" height_o="829" data-src="https://freight.cargo.site/t/original/i/9fde580307aae2424cb5f6c70f414603dc9fbcf09219211b362fc9d514211af8/5f333c535c452071171910b6_GS-LG-Folio-Pulsex2.jpg" data-mid="220691906" border="0" alt="Gamification and leaderboards" data-caption="Gamification and leaderboards" src="https://freight.cargo.site/w/1000/i/9fde580307aae2424cb5f6c70f414603dc9fbcf09219211b362fc9d514211af8/5f333c535c452071171910b6_GS-LG-Folio-Pulsex2.jpg" /> 🚀 Ramadan 2020 Impact $32M raised 2x increase from 2019 250K signups 3.2x increase from 2019 10% conversion landing page “[Gould Studio] transformed Ramadan on LaunchGood and raised it to a whole new level. I knew the team was talented, but I wasn’t expecting the depth of design thought and relentless passion to see LaunchGood maximize its potential this year, breaking all records on the site for fundraising.” Chris Blauvelt, LaunchGood CEO Process LaunchGood is a crowdfunding platform that supports Muslims across the world through fundraising. I led a partnership with LaunchGood to help redefine their brand, vision, website user experience, design system, marketing campaigns and seasonal products such as the Ramadan Challenge. <img width="1200" height="829" width_o="1200" height_o="829" data-src="https://freight.cargo.site/t/original/i/bd3ac44beb8ff83ca8e1c14a993872e7a7ab747158dc97e26eaca28c8f3a5ff3/5f3a09fe6a6ea72d28c724d4_GS-LG-MockupCampaign.jpg" data-mid="220691904" border="0" src="https://freight.cargo.site/w/1000/i/bd3ac44beb8ff83ca8e1c14a993872e7a7ab747158dc97e26eaca28c8f3a5ff3/5f3a09fe6a6ea72d28c724d4_GS-LG-MockupCampaign.jpg" /> Ramadan is a special month in the Islamic calendar that involves fasting, prayer, community and charity. During this month, LaunchGood’s Ramadan Challenge allows customers donate to worthy causes over 30 days.&nbsp; To improve the Ramadan Challenge product we immersed ourselves within the LaunchGood team and undertook a series of extensive strategic workshops, surveys and customer listening sessions to identify pain points and areas of focus.&nbsp; We found that: customers want to donate conveniently and with intention the sign up process was confusing and hard to understandcustomers were frustrated that they could not select where their donations gothere was low user engagement after signing up <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a0f343961ef589077e0e8e1d082d410aad340f9952e1a45fa8f165120429d072/launchgood---feedback.jpg" data-mid="222016578" border="0" src="https://freight.cargo.site/w/1000/i/a0f343961ef589077e0e8e1d082d410aad340f9952e1a45fa8f165120429d072/launchgood---feedback.jpg" /> How might we maximise signups, donations and fundraisers during Ramadan? The sign up process was confusing and hard to understand for many. To improve this, I created new separate landing pages for customers and campaign creators.&nbsp; I developed playful illustrations and optimised copy to ensure users easily understood how it works, and why they should sign up. <img width="1200" height="829" width_o="1200" height_o="829" data-src="https://freight.cargo.site/t/original/i/bd2510d11a7461ec0cadaf66cfb75be45b311c417130a6631073900e644c6978/5f3357a801a1dc13f6214966_GS-LG-Folio-RC20.jpg" data-mid="220691911" border="0" src="https://freight.cargo.site/w/1000/i/bd2510d11a7461ec0cadaf66cfb75be45b311c417130a6631073900e644c6978/5f3357a801a1dc13f6214966_GS-LG-Folio-RC20.jpg" /><img width="1200" height="829" width_o="1200" height_o="829" data-src="https://freight.cargo.site/t/original/i/6d324861cc5b47913191d98422bb485e33351b4818935e034e768f24bfde6306/5f3357a830b4800f47060721_GS-LG-Folio-RC20-4.jpg" data-mid="220691914" border="0" src="https://freight.cargo.site/w/1000/i/6d324861cc5b47913191d98422bb485e33351b4818935e034e768f24bfde6306/5f3357a830b4800f47060721_GS-LG-Folio-RC20-4.jpg" /> To improve sign ups, I created a conversational onboarding process. We simplified the payment steps and made it easier for customers to select higher donation amounts.&nbsp; <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/be7415212981a947da69808fe385b89b6f062a8df9c2e81aabc1bb7404819d10/launchgood---onboarding.jpg" data-mid="222017625" border="0" src="https://freight.cargo.site/w/1000/i/be7415212981a947da69808fe385b89b6f062a8df9c2e81aabc1bb7404819d10/launchgood---onboarding.jpg" /> How might we bring excitement and increase engagement to the giving experience? I designed a new challenge homepage, including rich daily interactive content to promote customer engagement. <img width="1200" height="829" width_o="1200" height_o="829" data-src="https://freight.cargo.site/t/original/i/0591d416534f2e6e8d9e22cde6006c9304b1880d9f08254cf70f058392df1a54/5f333c3c3a88d8fec6794013_GS-LG-Folio-Pulse2x2.jpg" data-mid="220691905" border="0" src="https://freight.cargo.site/w/1000/i/0591d416534f2e6e8d9e22cde6006c9304b1880d9f08254cf70f058392df1a54/5f333c3c3a88d8fec6794013_GS-LG-Folio-Pulse2x2.jpg" />To boost engagement and community spirit, we created a gamified “points” leaderboard, where users could gain points for shares, referrals, donations, creating fundraisers and other fun easter eggs. This increased shares, and led to more customer signups. We created daily leaderboards for campaign creators, where campaigns with the most supporters or the most raised received prizes. The leaderboards and prizes helped boost engagement and donations. <img width="1200" height="829" width_o="1200" height_o="829" data-src="https://freight.cargo.site/t/original/i/9fde580307aae2424cb5f6c70f414603dc9fbcf09219211b362fc9d514211af8/5f333c535c452071171910b6_GS-LG-Folio-Pulsex2.jpg" data-mid="220691906" border="0" src="https://freight.cargo.site/w/1000/i/9fde580307aae2424cb5f6c70f414603dc9fbcf09219211b362fc9d514211af8/5f333c535c452071171910b6_GS-LG-Folio-Pulsex2.jpg" />How might we bring intention to the giving experience? Previously, when customers opted-in to automatic giving during Ramadan, they were not able to choose where their donations went. I designed a new feature called the ‘Give List’. Customers could add their favourite campaigns and automatically donate to campaigns in their list. This allowed customers to have the convenience of automatic giving, with the ability to give with intention.I revamped the dashboard so customers could easily track and view their own impact and giving. <img width="1000" height="691" width_o="1000" height_o="691" data-src="https://freight.cargo.site/t/original/i/8c3888c7bc9e29f54f6c0ea142e22c02ba9c2e4f5eb3e3c5ef03134bdad9c4fb/launchgood-givelist.jpg" data-mid="222018928" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8c3888c7bc9e29f54f6c0ea142e22c02ba9c2e4f5eb3e3c5ef03134bdad9c4fb/launchgood-givelist.jpg" /> In addition to the UX, I created illustrations, content, animation, video and marketing campaigns to help boost engagement and awareness. <img width="800" height="808" width_o="800" height_o="808" data-src="https://freight.cargo.site/t/original/i/660cef911b568917ddd1dfd5d27b9655564681a64cffe8feaeeeeccf5bed29e8/5f3357a87d31a98fdf7c8ba0_GS-LG-Folio-RC20-3.jpg" data-mid="220691910" border="0" src="https://freight.cargo.site/w/800/i/660cef911b568917ddd1dfd5d27b9655564681a64cffe8feaeeeeccf5bed29e8/5f3357a87d31a98fdf7c8ba0_GS-LG-Folio-RC20-3.jpg" /> <img width="800" height="808" width_o="800" height_o="808" data-src="https://freight.cargo.site/t/original/i/3ae29bd0c4472461f16bf2fd02f825e7ba99ff8bf55e99eb33b6e52196771117/5f3357a6e02188766d71d403_GS-LG-Folio-RC20-2.jpg" data-mid="220691907" border="0" src="https://freight.cargo.site/w/800/i/3ae29bd0c4472461f16bf2fd02f825e7ba99ff8bf55e99eb33b6e52196771117/5f3357a6e02188766d71d403_GS-LG-Folio-RC20-2.jpg" /> <img width="1200" height="829" width_o="1200" height_o="829" data-src="https://freight.cargo.site/t/original/i/54083ddf982bab5e7c0fdbd5330e532ae5d5a992bc1d369e8643e3530c889333/5f3357a803e684842adfd867_GS-LG-Folio-Instax2.jpg" data-mid="220691912" border="0" src="https://freight.cargo.site/w/1000/i/54083ddf982bab5e7c0fdbd5330e532ae5d5a992bc1d369e8643e3530c889333/5f3357a803e684842adfd867_GS-LG-Folio-Instax2.jpg" /> ︎︎︎ More projects &nbsp;&nbsp; ︎ Next https://daryl.work/Service-NSW-Disaster-relief Fri, 13 Sep 2024 00:42:06 +0000 Daryl Prondoso – Product Design and Creative Direction https://daryl.work/Service-NSW-Disaster-relief Supporting NSW residents affected by bushfires and natural disasters RoleLead product designer ClientService NSW <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/83af3d319f2471ff703a149b1170dc86e24503ac15ac5f44b8334e450a7a0538/disaster-relief---splash-2.jpg" data-mid="227652223" border="0" src="https://freight.cargo.site/w/1000/i/83af3d319f2471ff703a149b1170dc86e24503ac15ac5f44b8334e450a7a0538/disaster-relief---splash-2.jpg" />ProblemCustomers need access to support before, during and after a natural disaster. Customers are frustrated about not knowing the status of their grant applications, causing a significant load on call centers. Solution I designed a new feature that&nbsp;allowed customers to apply for and track their grant applications.I also implemented an additional feature that provides customers helpful information and support when affected by a natural disaster. OutcomeWorking across multiple teams, we rapidly delivered a cross-channel MVP within 8 weeks. We were incredibly lucky that the bushfire season was not as predicted, meaning the feature was not published. The product was designed with scalability and future disasters in mind, and was recently deployed in a matter of days for residents impacted by power outages and storms in Far West NSW. <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1d28f273c7a7f33283ea410d17a0d12e5b309c498708e755a39cd27491882db/disaster-relief---support.jpg" data-mid="220453380" border="0" alt="Natural disaster information and support" data-caption="Natural disaster information and support" src="https://freight.cargo.site/w/1000/i/c1d28f273c7a7f33283ea410d17a0d12e5b309c498708e755a39cd27491882db/disaster-relief---support.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a0d94030c16296465e6c37b67d4305a8bf4b3f51f6af2914745fc6d943860c87/disaster-relief---application-status.jpg" data-mid="220446588" border="0" alt="Grant status tracking" data-caption="Grant status tracking" src="https://freight.cargo.site/w/1000/i/a0d94030c16296465e6c37b67d4305a8bf4b3f51f6af2914745fc6d943860c87/disaster-relief---application-status.jpg" /> Process After countless bushfires, floods and ongoing effects of climate change, we wanted to proactively provide customers support through the Service NSW app when affected by natural disasters. An audit of existing research showed that: Customers need quick, easy access to government services and support Customers may be facing trauma Some customers may not have access to home offices, laptops or documents Internet and mobile connection can be patchy There can be lots of varying information coming from many different sources <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b7bd9f42d0deb57650d14c44b2001703c6ff3e92a0f55189d7d6c842e357edc3/disaster-relief---research.jpg" data-mid="220449691" border="0" src="https://freight.cargo.site/w/1000/i/b7bd9f42d0deb57650d14c44b2001703c6ff3e92a0f55189d7d6c842e357edc3/disaster-relief---research.jpg" />How might we make it easier for customers to get financial support after a disaster? Customers didn’t have a way to track their grant applications or know when funds would appear – causing a significant load on call centers. We aimed to help support customers with the ability to apply for and track the status of grant applications.&nbsp; I led the design for disaster grant applications and statuses in the app.&nbsp; To bring this to life, we participated in cross team ideation sessions and completed hallway and guerilla testing. We worked closely with other internal teams (Customer Account and Grants and Rebates teams) to ensure that we delivered a seamless experience, no matter the channel. <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a0d94030c16296465e6c37b67d4305a8bf4b3f51f6af2914745fc6d943860c87/disaster-relief---application-status.jpg" data-mid="220446588" border="0" src="https://freight.cargo.site/w/1000/i/a0d94030c16296465e6c37b67d4305a8bf4b3f51f6af2914745fc6d943860c87/disaster-relief---application-status.jpg" /><img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/260d8e9e8f4ade8eccf928d54392582feb1eab567faa4bfb4230faa4e9428de3/disaster-relief---application-status-2.jpg" data-mid="220446587" border="0" src="https://freight.cargo.site/w/1000/i/260d8e9e8f4ade8eccf928d54392582feb1eab567faa4bfb4230faa4e9428de3/disaster-relief---application-status-2.jpg" />How might we support customers at all stages of a disaster? We knew that during COVID, customers expected to find information and help from the government in the app. Leveraging this, we wanted to support customers during all stages of a natural disaster.To understand the types of content that customers need during a disaster, we completed an audit of existing support content from across government. We conducted cross team workshops and card sorting activities to define how content should be grouped and displayed.&nbsp; I led the design for a dynamic natural disaster support feature, that aggregates key information needed before, during and after a natural disaster. &nbsp; &nbsp; <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1d28f273c7a7f33283ea410d17a0d12e5b309c498708e755a39cd27491882db/disaster-relief---support.jpg" data-mid="220453380" border="0" src="https://freight.cargo.site/w/1000/i/c1d28f273c7a7f33283ea410d17a0d12e5b309c498708e755a39cd27491882db/disaster-relief---support.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb5481a1577bcadaa01e558b7a5f8246b8dba7d612262b78cb6e31e0d3552243/disaster-relief---card-sort-1.jpg" data-mid="220525138" border="0" src="https://freight.cargo.site/w/1000/i/eb5481a1577bcadaa01e558b7a5f8246b8dba7d612262b78cb6e31e0d3552243/disaster-relief---card-sort-1.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d06af308c8fffd72835e67975b3ccd5843f51a7413eef330eebd82acca0e588e/disaster-relief---card-sort.jpg" data-mid="220525137" border="0" src="https://freight.cargo.site/w/1000/i/d06af308c8fffd72835e67975b3ccd5843f51a7413eef330eebd82acca0e588e/disaster-relief---card-sort.jpg" /> ︎︎︎ More projects &nbsp;&nbsp; ︎ Next https://daryl.work/Service-NSW-COVID-Safe-Check-in Tue, 22 Oct 2024 01:00:26 +0000 Daryl Prondoso – Product Design and Creative Direction https://daryl.work/Service-NSW-COVID-Safe-Check-in Protecting the community during a global pandemic RoleProduct design co-lead ClientService NSW Problem Customers needed a simple, safe and secure way to provide their contact details when entering venues for COVID contact tracing. SolutionsCOVID Safe Check-in was introduced as a way to help keep the community safe. Customers could scan a QR code, and their information was securely captured by NSW Health. Leveraging customer feedback and data, I co-led a variety of enhancements for this product, including: <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/608cc77acd6d4fa305a2363d10b72363aab7cd765124a1632143d83f8bdc285c/checkin-splash.jpg" data-mid="223055032" border="0" src="https://freight.cargo.site/w/1000/i/608cc77acd6d4fa305a2363d10b72363aab7cd765124a1632143d83f8bdc285c/checkin-splash.jpg" />Scaling and improving check-ins for the future ︎&nbsp; <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d61c31858f359ae162c9a4530c8210455d7130b4f8cac97ce60cef050479af15/vaxcheckin-splash.jpg" data-mid="223055030" border="0" src="https://freight.cargo.site/w/1000/i/d61c31858f359ae162c9a4530c8210455d7130b4f8cac97ce60cef050479af15/vaxcheckin-splash.jpg" />Helping customers prove their vaccination status ︎ <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/1743e4d9784de9c33ddaba29a0d590a7a86922196f1d96d1427ab8d447ee682e/check-in.jpg" data-mid="222015220" border="0" src="https://freight.cargo.site/w/1000/i/1743e4d9784de9c33ddaba29a0d590a7a86922196f1d96d1427ab8d447ee682e/check-in.jpg" />Making it easier to check out of multiple venues&nbsp; ︎ 🚀 Impact 1.7+ billion check-ins 10.5M users 2.5 million linked vaccine certificates 94% customer satisfaction ︎︎︎ More projects &nbsp;&nbsp; ︎ Next https://daryl.work/act-now Tue, 15 Oct 2024 04:04:57 +0000 Daryl Prondoso – Product Design and Creative Direction https://daryl.work/act-now act.now Making it easy to take action towards social issues RoleLead product designerFounder Completed atGeneral Assembly <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/3a9098bf1ae10e652672f4a508b7f43c4f8c77202da6d7720f3f9c51061ac4d2/actnow---thumb.jpg" data-mid="222499467" border="0" src="https://freight.cargo.site/w/1000/i/3a9098bf1ae10e652672f4a508b7f43c4f8c77202da6d7720f3f9c51061ac4d2/actnow---thumb.jpg" /> Problem People feel overwhelmed with bad news and social issues — and can often feel powerless to help. Organisers can find it difficult to educate and engage people on complex issues and getting them to take direct action. Solution I designed a new platform to allow people to easily take action towards social issues, through bite sized verified information and direct calls to action. A project completed for the General Assembly User Experience course. <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4696ac8ac3c07a0a655fcedbe6f9464ec4c1daedc2d3a0c15a6cebe8d2bc0893/actnow---splash-2.jpg" data-mid="222499752" border="0" src="https://freight.cargo.site/w/1000/i/4696ac8ac3c07a0a655fcedbe6f9464ec4c1daedc2d3a0c15a6cebe8d2bc0893/actnow---splash-2.jpg" /> Process This project came about based on my own experiences with social justice issues brought to light through social media. I wanted to explore ways to improve the experience for people who may feel overwhelmed, but want to do more than just like and share. I interviewed 8 people who shared some of their insights as people who either cared about social issues, or had experience in organising for causes. This uncovered insights and themes around their passions, how they receive news, their feelings, actions and behaviours. Customers wanted to be able to dig deep into information from verified sources in their own time. They wanted to be able to take easy actions. Organisers wanted to make their causes simple to understand and and easy to engage with. They wanted to be able to consolidate information in one place. <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/09161ffafabd5d90173bc14e595b01656092e051f473f4027b7b8e7ef2a14481/actnow---interviews.jpg" data-mid="222499471" border="0" src="https://freight.cargo.site/w/1000/i/09161ffafabd5d90173bc14e595b01656092e051f473f4027b7b8e7ef2a14481/actnow---interviews.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/19cddae61f1f3e882d5cdcd18835e0783cd61d45f0002a5b77e5f22d7aeee9bb/actnow---personas.jpg" data-mid="222499472" border="0" src="https://freight.cargo.site/w/1000/i/19cddae61f1f3e882d5cdcd18835e0783cd61d45f0002a5b77e5f22d7aeee9bb/actnow---personas.jpg" /> How might we make it easier for people to directly engage with and take action towards causes and social issues? The concept: A new microblogging platform that allows users to create and view causes, and take simple action towards them.Users can browse or create a page with bite sized information about a topic Each page contains direct calls to action (such as donate, write letter or sign petition)Links and verified resources are available to learn moreEach page is optimised for engagement and sharing <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/14d318e2055f59c5c141908a00f2c421e5103fe2b467ea17618a356535b2666a/actnow---concept.jpg" data-mid="222499484" border="0" src="https://freight.cargo.site/w/1000/i/14d318e2055f59c5c141908a00f2c421e5103fe2b467ea17618a356535b2666a/actnow---concept.jpg" /><img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/112444a4bec1916541e6ee527e954f8486d9a9fb1f4fb8d41feb91453ebda87e/actnow---sketches.jpg" data-mid="222499701" border="0" src="https://freight.cargo.site/w/1000/i/112444a4bec1916541e6ee527e954f8486d9a9fb1f4fb8d41feb91453ebda87e/actnow---sketches.jpg" /><img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2d8fe6c9dc771cebad322aa6e0be551dc38866c5c3fe88ed5bdf4a0e39b4a782/actnow---wireframe.jpg" data-mid="222499702" border="0" src="https://freight.cargo.site/w/1000/i/2d8fe6c9dc771cebad322aa6e0be551dc38866c5c3fe88ed5bdf4a0e39b4a782/actnow---wireframe.jpg" /> A design system and prototypes were created and tested with customers. Customers found it simple to create causes, share and understand key actions. They found it difficult to discover new campaigns, save and keep track of important issues. I iterated on the design based on this feedback and arrived at the final prototype. Next steps The project was well received by customers and General Assembly. To continue this idea, I would like to: conduct further user testing and research to uncover more insights continue iterating, expanding on pages and functionality exploration the addition of key features, including more customisation features for Organisers, and more admin features like analytics and dashboards. <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c11899109a6fdcfcdd926c4846466e40452a57e8c38b3f1e959f490c36e34a6d/actnow---design-system.jpg" data-mid="222499729" border="0" src="https://freight.cargo.site/w/1000/i/c11899109a6fdcfcdd926c4846466e40452a57e8c38b3f1e959f490c36e34a6d/actnow---design-system.jpg" /><img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b2bd4da5f7423564c3bcb5baa29af37bf343798e6ea9d9a74ca88fad3d21200/actnow---design-campaign.jpg" data-mid="222499490" border="0" src="https://freight.cargo.site/w/1000/i/1b2bd4da5f7423564c3bcb5baa29af37bf343798e6ea9d9a74ca88fad3d21200/actnow---design-campaign.jpg" /><img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/638807e061c6e477269f8261fbede0ff54c80f0c9399bb5388533c8e0daa0049/actnow---design-create.jpg" data-mid="222499489" border="0" src="https://freight.cargo.site/w/1000/i/638807e061c6e477269f8261fbede0ff54c80f0c9399bb5388533c8e0daa0049/actnow---design-create.jpg" /> ︎︎︎ More projects &nbsp; ︎ Next https://daryl.work/Service-NSW-Vehicle-registrations Fri, 13 Sep 2024 00:41:49 +0000 Daryl Prondoso – Product Design and Creative Direction https://daryl.work/Service-NSW-Vehicle-registrations Making it easier for NSW residents to view, manage and transfer their vehicle registrations RoleLead product designer ClientService NSW <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d947c7baf175e63f3feb6908c08f795dd2d29c05a0d3d814e8c16f4c6f549d89/rego-splash.jpg" data-mid="220554356" border="0" src="https://freight.cargo.site/w/1000/i/d947c7baf175e63f3feb6908c08f795dd2d29c05a0d3d814e8c16f4c6f549d89/rego-splash.jpg" /> Problem Customers are frustrated because they can’t find or complete registration related transactions from the Service NSW app. SolutionI led the design overhaul for vehicle registrations, making it easier for customers to find important information and complete transactions through the app. Ready for development in 2025. <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d625cf60ac224fd610996863a7231cc967552bde52b0dcc3d2cef2c88be9bd83/vehicle-regos---design.jpg" data-mid="220554355" border="0" alt="Reimagined vehicle registration view" data-caption="Reimagined vehicle registration view" src="https://freight.cargo.site/w/1000/i/d625cf60ac224fd610996863a7231cc967552bde52b0dcc3d2cef2c88be9bd83/vehicle-regos---design.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ef0267d323c3f6d45eeb2f93a86e21daf621ae97a4d681a4a4a2812467be9e12/vehicle-regos---process.jpg" data-mid="220554354" border="0" alt="Managing vehicle registrations" data-caption="Managing vehicle registrations" src="https://freight.cargo.site/w/1000/i/ef0267d323c3f6d45eeb2f93a86e21daf621ae97a4d681a4a4a2812467be9e12/vehicle-regos---process.jpg" /> Process 1 million customers access their vehicle registrations through the Service NSW app each month.&nbsp; We audited hundreds of pieces of feedback and found that there were opportunities to improve this feature. From our audit, we found that customers:can’t find how to complete a notice of disposal or vehicle registration transfercan’t find or add their boat and bike registrationscan’t see their certificate of registrationsaren’t sure if they need a pink slipThe existing design was also cumbersome and difficult to scan for information. As a result of these issues, customers may have to&nbsp; complete transactions on a desktop or in person, making it time consuming and frustrating. <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/24b37adad82f91d3f323ef0763572eb2398ffe7a0b56b4eade9ce24af7883bb5/vehicle-regos---research.jpg" data-mid="220554352" border="0" src="https://freight.cargo.site/w/1000/i/24b37adad82f91d3f323ef0763572eb2398ffe7a0b56b4eade9ce24af7883bb5/vehicle-regos---research.jpg" />I led the redesign for vehicle registrations. We aimed to enhance customer satisfaction by making related transactions more seamless across the app and website, and improving discoverability of key information. I led usability testing with 8 diverse customers, including screen reader testing with 1 customer. We found that customers knew very little about the process to buy and sell cars, unless they had done it before or knew someone who had.&nbsp; We also understood what registration information customers found most important, and emphasised this in the design.&nbsp; <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ef0267d323c3f6d45eeb2f93a86e21daf621ae97a4d681a4a4a2812467be9e12/vehicle-regos---process.jpg" data-mid="220554354" border="0" src="https://freight.cargo.site/w/1000/i/ef0267d323c3f6d45eeb2f93a86e21daf621ae97a4d681a4a4a2812467be9e12/vehicle-regos---process.jpg" /><img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3ae333a0eea399a705d493dbe5bab49bf25645193c3471e813b35b905d72f03b/vehicle-regos---design.jpg" data-mid="220561631" border="0" src="https://freight.cargo.site/w/1000/i/3ae333a0eea399a705d493dbe5bab49bf25645193c3471e813b35b905d72f03b/vehicle-regos---design.jpg" /> Customers resonated with the tested designs which highlighted key information. They were easily able access important information and seamlessly complete transactions. <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d625cf60ac224fd610996863a7231cc967552bde52b0dcc3d2cef2c88be9bd83/vehicle-regos---design.jpg" data-mid="220554355" border="0" src="https://freight.cargo.site/w/1000/i/d625cf60ac224fd610996863a7231cc967552bde52b0dcc3d2cef2c88be9bd83/vehicle-regos---design.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7de096901592e19cf251f04fc92cbe10930751129d9708e4b15b21ee1329b4a0/free-rego-check---design-1.jpg" data-mid="226025025" border="0" src="https://freight.cargo.site/w/1000/i/7de096901592e19cf251f04fc92cbe10930751129d9708e4b15b21ee1329b4a0/free-rego-check---design-1.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c86c9c1a4ff89857859afb101785dba3180e85a4f3859cf84040d94c324ef3b1/free-rego-check---old-1.jpg" data-mid="226025026" border="0" src="https://freight.cargo.site/w/1000/i/c86c9c1a4ff89857859afb101785dba3180e85a4f3859cf84040d94c324ef3b1/free-rego-check---old-1.jpg" /> ︎︎︎ More projects &nbsp;&nbsp; ︎ Next https://daryl.work/Artizara Sat, 14 Sep 2024 00:40:52 +0000 Daryl Prondoso – Product Design and Creative Direction https://daryl.work/Artizara Reimagining a pioneering modest fashion brand RoleLead designer ClientArtizara Completed atGould Studio <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/23c1aef88b151d8bbe81b9602b9fa29910bae4ab3629f48be56186ebfaef7e1a/artizara-splash.jpg" data-mid="222084937" border="0" src="https://freight.cargo.site/w/1000/i/23c1aef88b151d8bbe81b9602b9fa29910bae4ab3629f48be56186ebfaef7e1a/artizara-splash.jpg" /> Problem Customers found the old website unappealing, busy and difficult to navigate. Internal staff lacked vision, guidance and tools to allow them to sell with confidence and consistency. SolutionI led the design for a new e-commerce website and created branding guidelines, marketing strategy and templates to empower the Artizara team. <img width="1398" height="946" width_o="1398" height_o="946" data-src="https://freight.cargo.site/t/original/i/049a91ecd44bb1d9c2e429a1dbe509a3316557c26de8746d293dd02a00e3288a/Screenshot-2024-10-16-at-12.14.27PM.png" data-mid="219814169" border="0" alt="New online store" data-caption="New online store" src="https://freight.cargo.site/w/1000/i/049a91ecd44bb1d9c2e429a1dbe509a3316557c26de8746d293dd02a00e3288a/Screenshot-2024-10-16-at-12.14.27PM.png" /> <img width="1398" height="946" width_o="1398" height_o="946" data-src="https://freight.cargo.site/t/original/i/b7b4c073bbe96cc3b7e2b77fc675400430c45156a8558d5059407fd25a542346/artizara---old321.jpg" data-mid="226024401" border="0" alt="Old design" data-caption="Old design" src="https://freight.cargo.site/w/1000/i/b7b4c073bbe96cc3b7e2b77fc675400430c45156a8558d5059407fd25a542346/artizara---old321.jpg" /> Outcome "Working with the studio was transformational. They helped us distill the 'Why' of our business, the guiding purpose, from which all else flows. They worked hands-on as part of our team, understanding the unique challenges as well as opportunities that growth presents. They not only helped us reimagine our brand but also improve operational aspects of our business. " Sarah AnsariArtizara CEO &amp; Founder Process Based in California, Artizara is a heritage-inspired lifestyle brand founded in 2002. Inspired by global Muslim cultures, we were tasked with articulating their story &amp; transforming their online store experience. We completed customer interviews, surveys, and strategy sessions to better understand their pain points and vision. We found: Users found the existing site difficult to navigate, particularly on mobileUsers found the site too busy with hard to understand product categoriesUsers thought that the photography was inconsistent and unappealingUsers found the site design unappealing&nbsp;and lacked personalityInternal staff found updating elements difficult to update (including homepage sliders, EDMs and social content) I led the design for a new, mobile first website focused on storytelling and curated collectionsI also helped the team create:A content audit to consolidate inventory and categories. Utilising card sorting with users, we helped re-order these categories for easier navigationA refreshed brand, packaging and new product lineBranding guidelines, marketing strategy and templates to empower the Artizara team to thriveLifestyle and product photography guidelines for future consistency <img width="1200" height="829" width_o="1200" height_o="829" data-src="https://freight.cargo.site/t/original/i/c03d76841d5c1ef4e19a5012da0c1e9067c6c334eac0936b38fd74d196ae36a0/5f3a44256e439f0b17d79f99_GS-Artizara-Folio-08.jpg" data-mid="222041672" border="0" src="https://freight.cargo.site/w/1000/i/c03d76841d5c1ef4e19a5012da0c1e9067c6c334eac0936b38fd74d196ae36a0/5f3a44256e439f0b17d79f99_GS-Artizara-Folio-08.jpg" /> <img width="1200" height="829" width_o="1200" height_o="829" data-src="https://freight.cargo.site/t/original/i/1397a95b4d149ea4b9fef13e94be3ff2e30665dad7657b0744677eab55d2f581/5f3a442567e2cf4c25577147_GS-Artizara-Folio-09.jpg" data-mid="222041673" border="0" src="https://freight.cargo.site/w/1000/i/1397a95b4d149ea4b9fef13e94be3ff2e30665dad7657b0744677eab55d2f581/5f3a442567e2cf4c25577147_GS-Artizara-Folio-09.jpg" /> <img width="1200" height="829" width_o="1200" height_o="829" data-src="https://freight.cargo.site/t/original/i/5c95303db2214f18c8aed904c6d255f8470b7bb0ebb8daf8364007b61c2f40e8/5f3a3356b7b4c8662e5f01c3_GS-Artizara-Folio-10.jpg" data-mid="222041688" border="0" src="https://freight.cargo.site/w/1000/i/5c95303db2214f18c8aed904c6d255f8470b7bb0ebb8daf8364007b61c2f40e8/5f3a3356b7b4c8662e5f01c3_GS-Artizara-Folio-10.jpg" /> <img width="1200" height="829" width_o="1200" height_o="829" data-src="https://freight.cargo.site/t/original/i/b4466a45068f55bebe964d39c276786b75face5afc74b4d090f1236273d3267a/5f3a4425bba6e9f846e3e4ad_GS-Artizara-Folio-11.jpg" data-mid="222041690" border="0" src="https://freight.cargo.site/w/1000/i/b4466a45068f55bebe964d39c276786b75face5afc74b4d090f1236273d3267a/5f3a4425bba6e9f846e3e4ad_GS-Artizara-Folio-11.jpg" /> <img width="1200" height="829" width_o="1200" height_o="829" data-src="https://freight.cargo.site/t/original/i/974106916e921c6764b00e46da2f1a7b8f3f3691303be66f747fdd9871ab864d/5f3a44266a6ea781d8c79723_GS-Artizara-Folio-12.jpg" data-mid="222041715" border="0" src="https://freight.cargo.site/w/1000/i/974106916e921c6764b00e46da2f1a7b8f3f3691303be66f747fdd9871ab864d/5f3a44266a6ea781d8c79723_GS-Artizara-Folio-12.jpg" /> <img width="1200" height="829" width_o="1200" height_o="829" data-src="https://freight.cargo.site/t/original/i/8dfe3802fda637cd443514ae57852c272935830d1bd6aa1fa0e433ae7eb7fa1b/5f3a44273eba5d89bd35f606_GS-Artizara-Folio-13.jpg" data-mid="222041723" border="0" src="https://freight.cargo.site/w/1000/i/8dfe3802fda637cd443514ae57852c272935830d1bd6aa1fa0e433ae7eb7fa1b/5f3a44273eba5d89bd35f606_GS-Artizara-Folio-13.jpg" /> <img width="1200" height="829" width_o="1200" height_o="829" data-src="https://freight.cargo.site/t/original/i/79889c015257b920b459bf360c74ae4bb9520732eeb2dda4511b2ab5f7db3d11/5f3a442667e2cf7ded577149_GS-Artizara-Folio-14.jpg" data-mid="222041754" border="0" src="https://freight.cargo.site/w/1000/i/79889c015257b920b459bf360c74ae4bb9520732eeb2dda4511b2ab5f7db3d11/5f3a442667e2cf7ded577149_GS-Artizara-Folio-14.jpg" /> <img width="1200" height="829" width_o="1200" height_o="829" data-src="https://freight.cargo.site/t/original/i/023fbf4be5e2ac5d93579708755bdaeff5562d23ad987488de36d86c2361e57b/5f3a442420d3a20d0651fddd_GS-Artizara-Folio-15.jpg" data-mid="222041738" border="0" src="https://freight.cargo.site/w/1000/i/023fbf4be5e2ac5d93579708755bdaeff5562d23ad987488de36d86c2361e57b/5f3a442420d3a20d0651fddd_GS-Artizara-Folio-15.jpg" /> ︎︎︎ More projects &nbsp;&nbsp; ︎ Next https://daryl.work/Salam-Sisters Tue, 26 Nov 2024 02:20:34 +0000 Daryl Prondoso – Product Design and Creative Direction https://daryl.work/Salam-Sisters Empowering and inspiring the next generation of girls RoleLead designer ClientSalam Sisters Completed at Zileej Studio <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/93b818f9c68fb617f236381a1d1cd45b852a064cc432e2ede1c1896634bbf149/salam-sisters---splash.jpg" data-mid="222494640" border="0" src="https://freight.cargo.site/w/1000/i/93b818f9c68fb617f236381a1d1cd45b852a064cc432e2ede1c1896634bbf149/salam-sisters---splash.jpg" /> Problem Dolls can be an important medium to help create lasting memories, but they traditionally lack diversity. We saw there was little representation of contemporary Muslim girls, who have unique backgrounds and interests from science to fashion to sport. Solution This resulted in the creation of Salam Sisters, a collection of five culturally diverse characters in the form of physical dolls, an app and stories. I led design for this project, including: brand identity, packaging and overall art direction companion app UX and UIonline presence and e-commerce storeco-leading research, surveys and focus groups and user testing design and direction for marketing, content and advertising campaigns&nbsp; <img width="1080" height="746" width_o="1080" height_o="746" data-src="https://freight.cargo.site/t/original/i/0d5aac0a9c62a232effc9cb487918f3c06c7172ff404bc47657d434b30a316ad/5f3a24e61b6edd160db10e72_GS-SalamSisters-Folio-07-p-1080.jpeg" data-mid="222422471" border="0" src="https://freight.cargo.site/w/1000/i/0d5aac0a9c62a232effc9cb487918f3c06c7172ff404bc47657d434b30a316ad/5f3a24e61b6edd160db10e72_GS-SalamSisters-Folio-07-p-1080.jpeg" /> <img width="1200" height="829" width_o="1200" height_o="829" data-src="https://freight.cargo.site/t/original/i/bf2baf900bd9b5017f69a0c5952f23784acfa6e10d137225cc55bf80dc2b1e98/5f3a26ee6e439fb923d767d2_GS-SalamSisters-Folio-11.jpg" data-mid="222422532" border="0" src="https://freight.cargo.site/w/1000/i/bf2baf900bd9b5017f69a0c5952f23784acfa6e10d137225cc55bf80dc2b1e98/5f3a26ee6e439fb923d767d2_GS-SalamSisters-Folio-11.jpg" /> <img width="1080" height="746" width_o="1080" height_o="746" data-src="https://freight.cargo.site/t/original/i/2cc7f774f9ce9b3f8d0ac1d8ebc189eef3ac9b7cceb57e6326581bb8b382c1b1/5f3a26cf88aaa0d003a33c90_GS-SalamSisters-Folio-09-p-1080.jpeg" data-mid="222423790" border="0" src="https://freight.cargo.site/w/1000/i/2cc7f774f9ce9b3f8d0ac1d8ebc189eef3ac9b7cceb57e6326581bb8b382c1b1/5f3a26cf88aaa0d003a33c90_GS-SalamSisters-Folio-09-p-1080.jpeg" /> 🚀 Impact +3,000 app downloads 14,000 dolls sold in 20 countries Featured globally Huffpost, NowThis, ABC, Elle, CNN Companion app Alongside the traditional doll-play experience, it was important to bring in technology in a thoughtful and wholesome way. &nbsp; &nbsp; Our challenges: How could we bridge the gap between mobile and in-person play? How could we support and enhance the characters and their stories How could we make sure we were designing for fun, but not for addiction Ensuring that the UX was simple enough to use for the target audience (girls 3+)We created an app utilising augmented reality, that brought the characters to life in 3D.We focused the play experience on expression and creativity to support the physical product. <img width="1080" height="746" width_o="1080" height_o="746" data-src="https://freight.cargo.site/t/original/i/91e18f8ee8cdab4645d73a4d515f1abfa74c9b8494c584517d4bcc3a0876c9de/5f3a2480fb8e3ead84d407a9_GS-SalamSisters-Folio-04-p-1080.jpeg" data-mid="222422717" border="0" src="https://freight.cargo.site/w/1000/i/91e18f8ee8cdab4645d73a4d515f1abfa74c9b8494c584517d4bcc3a0876c9de/5f3a2480fb8e3ead84d407a9_GS-SalamSisters-Folio-04-p-1080.jpeg" /><img width="1080" height="746" width_o="1080" height_o="746" data-src="https://freight.cargo.site/t/original/i/e89cf991476f16d8e974c608c3aa4d2219fa509f160c5f6ebefdf9093461802e/5f3a24ad3eba5d0a4435bfdc_GS-SalamSisters-Folio-05-p-1080.jpeg" data-mid="222422770" border="0" src="https://freight.cargo.site/w/1000/i/e89cf991476f16d8e974c608c3aa4d2219fa509f160c5f6ebefdf9093461802e/5f3a24ad3eba5d0a4435bfdc_GS-SalamSisters-Folio-05-p-1080.jpeg" /><img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7535673fe6398c4994530072b25412f269ce4e76d541960adf1f87414717ce40/salam-sisters---app.jpg" data-mid="222494754" border="0" src="https://freight.cargo.site/w/1000/i/7535673fe6398c4994530072b25412f269ce4e76d541960adf1f87414717ce40/salam-sisters---app.jpg" /> <img width="2568" height="1230" width_o="2568" height_o="1230" data-src="https://freight.cargo.site/t/original/i/95f132520e11f84a92f76a7c1179ba08b9705d95244d817e2491db7b39a9687d/Screenshot-2024-11-26-at-1.45.32PM.png" data-mid="222423157" border="0" src="https://freight.cargo.site/w/1000/i/95f132520e11f84a92f76a7c1179ba08b9705d95244d817e2491db7b39a9687d/Screenshot-2024-11-26-at-1.45.32PM.png" /> E-commerce and online presence <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ec64e4be08627dddbf7e4824e29ba4ef0134f0136697b8d1038a59c94e0d65b6/salam-sisters---online.jpg" data-mid="222491528" border="0" src="https://freight.cargo.site/w/1000/i/ec64e4be08627dddbf7e4824e29ba4ef0134f0136697b8d1038a59c94e0d65b6/salam-sisters---online.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ddca78fcbe90c2d6d0f0813c2feeb6297058a82b008f50cf89b6baede84bb1ad/salam-sisters---store.jpg" data-mid="222424318" border="0" src="https://freight.cargo.site/w/1000/i/ddca78fcbe90c2d6d0f0813c2feeb6297058a82b008f50cf89b6baede84bb1ad/salam-sisters---store.jpg" /> ︎︎︎ More projects https://daryl.work/There-we-were-all-in-one-place Wed, 18 Sep 2024 11:54:43 +0000 Daryl Prondoso – Product Design and Creative Direction https://daryl.work/There-we-were-all-in-one-place There we were all in one place Hayley Millar Baker UTS GalleryExhibition identity, publication and online learning experience Arts Writing and Publishing Awards (AWAPAs) 2022 Best small exhibition catalogue Highly commended <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5fe8596304ae8166bd7b96765cadfeba47d1d31b9802cafbb8b502b78fea2aad/hmb-book01.jpg" data-mid="222793997" border="0" src="https://freight.cargo.site/w/1000/i/5fe8596304ae8166bd7b96765cadfeba47d1d31b9802cafbb8b502b78fea2aad/hmb-book01.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/526a6b9d889e8ee3e07044c02f1f0b748897293011a9c68aa67391c8fdf88a62/hmb-book02.jpg" data-mid="222794006" border="0" src="https://freight.cargo.site/w/1000/i/526a6b9d889e8ee3e07044c02f1f0b748897293011a9c68aa67391c8fdf88a62/hmb-book02.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e55520007d2645ee8988607b98ef51ea75108e37fb15be0adbd1778a95c220e2/hmb-book03.jpg" data-mid="222794007" border="0" src="https://freight.cargo.site/w/1000/i/e55520007d2645ee8988607b98ef51ea75108e37fb15be0adbd1778a95c220e2/hmb-book03.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f7cb449a67662eb0b3abcd2138a2bea252078facacf5c3b202ae332e173f261f/hmb-book04.jpg" data-mid="222794013" border="0" src="https://freight.cargo.site/w/1000/i/f7cb449a67662eb0b3abcd2138a2bea252078facacf5c3b202ae332e173f261f/hmb-book04.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/5c91ca471d77248d84b27f7038c6b6da0929bfbc7371c3168058143566f939cf/hmb-book06.jpg" data-mid="222794019" border="0" src="https://freight.cargo.site/w/1000/i/5c91ca471d77248d84b27f7038c6b6da0929bfbc7371c3168058143566f939cf/hmb-book06.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/68bef258aa56875ccfb67a80eaf5adcc228dee15b8cd610c557216cf8320892e/hmb-book05.jpg" data-mid="222794017" border="0" src="https://freight.cargo.site/w/1000/i/68bef258aa56875ccfb67a80eaf5adcc228dee15b8cd610c557216cf8320892e/hmb-book05.jpg" /> <img width="660" height="990" width_o="660" height_o="990" data-src="https://freight.cargo.site/t/original/i/c7f596f50f6e6ad93c3b606efaeef05cd88e60b7097525df40ca8aa7e2c66ed3/UTSArt_HayleyMillar-Baker_130421_credit_JacquieManning-44.jpg" data-mid="222774688" border="0" src="https://freight.cargo.site/w/660/i/c7f596f50f6e6ad93c3b606efaeef05cd88e60b7097525df40ca8aa7e2c66ed3/UTSArt_HayleyMillar-Baker_130421_credit_JacquieManning-44.jpg" /> <img width="990" height="660" width_o="990" height_o="660" data-src="https://freight.cargo.site/t/original/i/f65b5636f1248c5b41ce90b4d961fcb2eba10235104011aa797111d90b7744b0/UTSArt_HayleyMillar-Baker_130421_credit_JacquieManning-53.jpg" data-mid="222774689" border="0" src="https://freight.cargo.site/w/990/i/f65b5636f1248c5b41ce90b4d961fcb2eba10235104011aa797111d90b7744b0/UTSArt_HayleyMillar-Baker_130421_credit_JacquieManning-53.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/ccd29c31aeafa74ea174b7481fa9b1fc64d5b66295dba77fa8f6e3225ff6be58/UTSArt_HayleyMillar-Baker_130421_credit_JacquieManning-38.jpg" data-mid="222774687" border="0" src="https://freight.cargo.site/w/1000/i/ccd29c31aeafa74ea174b7481fa9b1fc64d5b66295dba77fa8f6e3225ff6be58/UTSArt_HayleyMillar-Baker_130421_credit_JacquieManning-38.jpg" /> <img width="2500" height="1665" width_o="2500" height_o="1665" data-src="https://freight.cargo.site/t/original/i/1e3278917a078cf96b54bfc2eeccf21d45fadeb97da550f68de34b63bfe036a8/Screen-Shot-2022-10-13-at-1.05.49-am.png" data-mid="222774686" border="0" src="https://freight.cargo.site/w/1000/i/1e3278917a078cf96b54bfc2eeccf21d45fadeb97da550f68de34b63bfe036a8/Screen-Shot-2022-10-13-at-1.05.49-am.png" /> <img width="990" height="660" width_o="990" height_o="660" data-src="https://freight.cargo.site/t/original/i/42358a6bb3f0319c591bd3295b574c533a734221becbdd93bbefdff45c705e3b/UTSArt_HayleyMillar-Baker_130421_credit_JacquieManning-65.jpg" data-mid="222774690" border="0" 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